What makes one laptop worth $700
and another worth $2,000? That's a tricky question, and one that has
bedeviled PC makers looking to join a handful of companies such as Apple
in charging a premium price for products that, at the end of the day,
use many of the same components as less expensive items.
The new Kirabook from Toshiba attacks this question head on. This
13-inch laptop starts at a bold $1,599, and goes up from there. The unit
reviewed here is $1,999 because it adds a touch screen and a faster
Intel Core i7 processor (that's right, the $1,599 starting price does
not include a touch screen -- that's a $200 add-on).
Toshiba is pitching the Kirabook as the first product in a new
high-end line, also called Kira, which will complement the existing
Satellite, Portege, and Qosmio lines. As the company already makes some
very nice ultrabooks for very reasonable prices, the challenge with the
Kirabook is to pull out all the stops to justify its high price and the
heavy hype Toshiba is putting behind the new line.
And the Kirabook is clearly a premium product. Its thin, light body
is made of a magnesium alloy, which is both lighter and stronger than
aluminum; the keyboard and touch pad are better than those found on
standard Toshiba Satellite laptops; and most notably, the 13.3-inch
display has an incredibly high 2,560x1,440-pixel resolution. Toshiba
calls this PixelPure, and it's not dissimilar to the Retina Display
Apple uses in its highest-end MacBook Pro laptops. Standard laptop
screens top out at 1,920x1,080 pixels.
Of course, just as we said of the Retina MacBooks, there's little consumer content right now that takes advantage of higher-than-1080p screen resolutions, which is the same problem first-generation 4K televisions
are facing. High-res gaming is also out of the question, as the
Kirabook relies on Intel's default HD 4000 graphics. Where the higher
resolution really wows is in reading plain text (which is more exciting
than it sounds), and working in apps such as Photoshop, where the higher
resolution lets you fit more on the screen at once.
Other than the excellent construction and standout screen, this is in
many ways a standard Intel Core i5/i7 laptop, with 8GB of RAM and a
256GB solid-state drive (to its credit, Toshiba adds two years of
"Platinum" support). In fact, when it and Toshiba's excellent Satellite U845T 14-inch ultrabook
are placed side by side, the two look remarkably similar. And therein
lies the issue I'm having with the Kirabook. It looks more upscale than
the $799 Satellite, and feels better in the hand, but only
incrementally. If you placed both laptops in front of consumers and
asked them to guess the price difference between them, there's
absolutely zero chance anyone would say $800 to $1,200.
The 13-inch MacBook Pro with Retina Display starts at $100 less,
albeit with less SSD storage and an aluminum body that's larger and
weighs more -- but we've also knocked that Apple laptop for not offering
the right combination of features and price. But the MacBook Pro also
has more-distinct industrial design, as do other laptops that have
played in this price range, such as the Acer Aspire S7 and the Samsung Series 9.
The lesson here is that to play in the rarified air of the
$1,600-plus laptop market, you need to bring a distinct, high-design
look and feel, not just top-end components. The Kirabook is an excellent
laptop that's highly portable and easy to use, with a great-looking
screen that only a few other systems can even come close to touching.
That said, it just doesn't look like a $2,000 laptop, and for that kind
of money, I want to be wowed, and I suspect you do, as well.
Design and features
The Kirabook may be found in a museum someday, listed as a prime example
of 2013 ultrabook design. All the hallmarks are there: the slightly
tapered front edge, the brushed-metal look of the lid, the edge-to-edge
glass over the display, and the large button-free clickpad under the
island-style keyboard.
And, if you only see the Kirabook in photos, that might be the end of
your observations. This is one of those products that comes off better
in person than on paper, and in the hand, the Kirabook really does feel
like a high-end laptop. The magnesium-alloy body is very light, but
feels sturdy. The fit and finish are excellent, with a clean keyboard
tray and a stiff hinge that runs nearly the full length of the system,
and even the grilles for the Harman Kardon speakers and system fan have
been moved to the bottom panel to keep them out of sight (that fan,
however, can get pretty loud at times).
The backlit keyboard follows the general Toshiba model of slightly
rectangular keys, with a shorter-than-most spacebar. But the keyboard is
a marked improvement over the similar-looking one on most of Toshiba's
less expensive laptops. There's zero flex under your fingers, and the
actual keys are deeper (more travel) than on other Toshiba ultrabooks.
The large rectangular clickpad offers a lot of surface area for such a
small laptop, and with Windows 8, you'll want that for all those OS
navigation gestures. The pad's surface has just the right amount of
resistance, but I occasionally had trouble getting it to recognize a
two-finger scroll, despite playing around with the Synaptics software
settings.
The biggest selling point of the Kirabook is its high-resolution
PixelPure screen. At 2,560x1,440 pixels, it's in a class that only a
handful of other devices reach, including Apple's Retina MacBook Pro
line. Toshiba says that resolution equals 221 pixels per inch, and when
reading onscreen text and viewing videos with higher-than-1080p
resolution (which can hard to find, but YouTube has many), it's a great
visual experience.
A standard laptop screen on the left, and the higher-res Kirabook screen on the right. Note the smoother text on the Kirabook.
Sarah
Windows 8 adapts to the resolution well, keeping things looking
normal in its tile-based interface. Going back to the traditional
desktop view can be jarring -- text and icons appear very small by
default. Still, as mentioned above, there's not much content that takes
proper advantage of the expanded resolution.
Is a higher-resolution screen a great extra feature to have on a
laptop? Definitely -- especially if it's a touch-screen system with easy
pinch-to-zoom for larger text. Is it a must-have? It's hard to say yes
-- the appeal of the Retina MacBook Pro line is really more the thinner,
more powerful hardware when compared with the non-Retina MacBook Pro than the screen itself.
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